Don’t know what to say? Here’s the answer.

I am sure this has happened to a few of us. When we are given a topic to research or worst told to find our own topic to do an essay on. The hardest part I have found is that I never know where to start. What’s something interesting I should write about? And once I found the topic will others find it interesting? These are question that always have me double guessing myself. But after reading this article, I have found a lot of useful tips that can make my score of a B into an A.

This article teaches about “How to turn a boring topic into a brilliant one”. For example taking the concept of a coffee mug and brainstorming. This brainstorming process should start with noting down the basic like What, Where, When and How. Once these questions have been noted, do a simple Google search on the topic and the number of results you will have will astound you. Also do a Yahoo Answer search which will give a lot more information too.

This will give you information on what people think about that topic rather than you having to rack your brain figuring out how you feel start with how other feel about it and see where you agree or disagree with the topic. I know the example of coffee is very broad but if you were to switch it around to more pressing issues imagine the results will get.  Another great place to find information is on social media this is where you will find direct information and case studies that can be incorporated into your work.

But if you are having problems brainstorming here are some great tips on brainstorming. Good things to remember is when brainstorming there is no right or wrong answer the more ambiguous the better because that will open so many other channels for you.  Found here are also some sites that can be used for brainstorming ideas.

I hope this has help.

 

 

 

Google AdWords Reflection

This semester of my Business Studies we had to run a Google Ad Words campaign for a real life business. My chosen business was NCI– a sign installation company based in West Auckland.

This blog is a reflection on how I felt the campaigns went and how I felt about the experience.

It has been a learning experience from the beginning because I had never heard of Google Adwords and how it worked. After been given a very intense and information filled lecture, I was left more lost than ever.  This has all been a self-taught experience that I wish I was given more information on to have done my project better.

Most of what I knew about Google AdWords was received from friends, lecturers and online. Upon the 14 days of running the campaign, the first week was spent learning how to bid on words, what words to use and how much to spend on them. The most difficult part of running campaign and being a beginner is understand how the bids work. I thought once bids were set as automatic is will apply for words over my set bid but that was the mistake that cost me a whole week of clicks. This is a mistake I will never repeat again and I advise all gain as much information of it before you start running a campaign.

Apart from the negatives I can see how this tool can be very beneficial to businesses. Found here are some advantages of Google Adwords. Once I had gotten used to using AdWords, I believe my partner and I become quite good at it. We know exactly what words to use which ones to pause and how to use our budget. Find here success stories from businesses that have used Google AdWords.

I have learned a lot from this experience and would like to use this for small business I am currently working with.

Embeded Post

Facebook has just rolled out a new feature that adds yet another dimension to marketing. This feature is only available to a small group such as CNN, Mashable and Bleacher Report.  These publications can now embed Facebook post onto their websites.  Found here is the article that gives you the insight.

This new feature is not yet available to everyone but will be soon once the privileged whitelist users find success.

The article gives the step by step instruction on how to embed a statuses, videos, photos and hashtags. Another great information found in this article are tips on how to use it to boost your marketing.

Ways in how to use embedding are:

  • Embed the post where you held the chat and pull out few questions (and answers) for your blog visitors to read.
  • For company’s its may be useful to look what similar companies have posted on their page and if it is industry news to incorporate it on your website.  This is called NewsJack.
  • Facebook promotions such as the most clever and insightful post on your page can be used to draw out winners and this winners post can be embedded in your official website.
  • Embedding press release like new product launch can reach your fans on Facebook and Company website.

Other ways to use Facebook embedding to your marketing advantage can be found here.

See here for what the competitors like Twitter and Instagram are doing.

Facebook embedded posts allows your website to still have the interactive and rich content that your company Facebook page receives.

 

 

SEO

I am sure this came as no surprise to anyone that traditional marketing has changed and moved online.  Search Engine Optimisation is defined as “finding ways to increase your site’s appearance in web visitors’ search result”.  It is tough getting noticed online now day but there is a way around this constraint.

See here for How SEO works: http://computer.howstuffworks.com/search-engine-optimization.htm

This is used to bring more traffic to your webpage rather than your competitors.  The most effective way to do this is, achieving a high ranking on search engine return page.

Found here are 10 basic tips on how to increase your search engine ranking. I have found this article to be helpful towards understand what SEO is and how to use it without the added cost of hiring a professional. These are easy to follow tip and require some re-thinking.

For example:

  • When using Google Ads be strategic about what forms of keywords you use. Putting a large amount of keywords can be seen as spam and search engine spiders can ignore your site.
  • Keep the content fresh. Users love useful information about a product or service. A new way of doing this is integrating blogs; this can be your blog as Manager.  This can also be customer testimonials. It’s a good idea to link these bogs onto other social media platforms.
  • Create a relationship with other sites. Ask webmasters if they‘ll include a link of your site on theirs. But be careful make sure this site is relevant to your product and have a good online reputation.

See here for example of good SEO: http://www.thenet.ie/news/examples-of-good-seo

But don’t limit yourself to SEO with this every changing world of marketing, it is important to stay up to date with the advances in technology.  See these sites for more information:

http://www.neowin.net/

http://www.gizmodo.com.au/

 

Teens don’t care!

I always wondered when this day would come, when Facebook would inevitably lose its appeal. It has already started with the teens.  I recently read a blog by 13 year olds perceptive. I’m 13 and None of My Friends Use Facebook.

It states the reason for this can be due to the fact that there are so many social media platform to choose from. Such as Instagram, SnapChat and Vine (which I am unclear of) – this could be due to the fact I am not a teen.  A study done by Pew Research Centre found that 77% of online users (ages 12-17) use Facebook.   The reason behind this being that more and more adults are joining and is now no longer seen as “cool” by the younger generation.  For someone whose from the ‘funky’ older generation, it’s a bit of a stab too that heart to been seen as making something uncool!

On the contrary found here, Creator of Facebook Mark Zuckerberg believes this to be untrue and argues that close to 100% of all teens use the service.

Most teens did not have Facebook when the commodity of it was so high because of its age restrictions. Now when teens are of age to sign up, new competitions have emerged.  It also suggests that this can be due to online bullying and unnecessary marketing ploys generated from interest based “likes”.

See here for online bullying statistics.

Social media such as Instagram and Twitter avoids such push marketing. The blogger comes to the realisation that “Facebook has been trying too hard. Teens hate it when people try too hard” which in my opinion is not true. As teens tend to go with the “herd” and want to be accepted. 

Therefore I believe the drop is due to the increase of different platforms and complicated new designs. Personally I am glad to hear such news because now when I go on Facebook I will not have to witness improper use of the site.

 

Never too late

I understand hashtags (#) have been a common use of reference for social media platforms but I have finally clicked on to what it is all about. Thanks to the help of a fellow student in my Digital Marketing class who posted an interesting article of our Google+ community.

The article is called 4 ways marketers can use Facebook hashtags by Andrea Vahl. “Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.” This statement encapsulates the concept of hashtags in a comprehensive way for me. I now understand that hashtags are used as search tools for businesses and users who wish to promote their page or company.

It was interesting to discover that hashtags can be used in many useful ways. Such as expanding your social media presence, branding and from a business’s prospective, promoting specials & events. The article Build your brand with hashtags further expands on these examples.

The article also offers helpful tips on how and when to use hashtags.  For example, by nature hashtags are usually short and easy to use. For example Ragan.com, a news and ideas website poses similar tips on hashtags. . This makes using them more appealing for social media participants (like bloggers) who can easily use them to link others to pages with similar postings as they work like URL’s.

The most fascinating features about hashtags are that they do not need to be registered or have any database of approved and is virtually free. Here is an example of a small business using hashtags as a source of marketing.

I have recently started working on marketing campaign for a small West Auckland business and once the company page is online I intend to use the power of #’s.  I believe hashtags can be a very beneficial tool for businesses to use.

 

There is a plea…

There is a pleasure in the pathless woods,
There is a rapture on the lonely shore,
There is society, where none intrudes,
By the deep sea, and music in its roar:
I love not man the less, but Nature more.

Lord Byron