I am sure this came as no surprise to anyone that traditional marketing has changed and moved online.  Search Engine Optimisation is defined as “finding ways to increase your site’s appearance in web visitors’ search result”.  It is tough getting noticed online now day but there is a way around this constraint.

See here for How SEO works:

This is used to bring more traffic to your webpage rather than your competitors.  The most effective way to do this is, achieving a high ranking on search engine return page.

Found here are 10 basic tips on how to increase your search engine ranking. I have found this article to be helpful towards understand what SEO is and how to use it without the added cost of hiring a professional. These are easy to follow tip and require some re-thinking.

For example:

  • When using Google Ads be strategic about what forms of keywords you use. Putting a large amount of keywords can be seen as spam and search engine spiders can ignore your site.
  • Keep the content fresh. Users love useful information about a product or service. A new way of doing this is integrating blogs; this can be your blog as Manager.  This can also be customer testimonials. It’s a good idea to link these bogs onto other social media platforms.
  • Create a relationship with other sites. Ask webmasters if they‘ll include a link of your site on theirs. But be careful make sure this site is relevant to your product and have a good online reputation.

See here for example of good SEO:

But don’t limit yourself to SEO with this every changing world of marketing, it is important to stay up to date with the advances in technology.  See these sites for more information:


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